Paddlers Coffee Pop-Up
Photographed by June Kim and Norico Wood
Since day one of dreaming about DAMDAM, one of the things we envisioned was for it to become a part of the fabric of local communities in Japan. While being present in established department stores and cool select shops allows for our products to reach more of you, we also wanted to find opportunities to share the products and people we love with friends in local neighborhoods.
Hatagaya, a stone’s throw away from Uehara where we live, is an area we frequent on weekends in Tokyo. A few things we like to do here: get some coffee at Paddlers and pick up fresh (or dried, depending on the season) flowers at the little florist’s shop hidden behind it. Around the bend, an incredible selection of old vinyl records (think Bowie, Everything but the Girl, and Kraftwerk) that we’re thinking would look good framed on a wall are available at Ella Records; next to it is a small art gallery which hosts a rotation of exhibitions each month. Bullpen, the furniture shop that is the brainchild of the same team behind Paddlers is a must for home inspiration. To eat, we love the quaint little Chinese just a few steps from Paddlers, or if we’re feeling up for a bit more of a walk, there’s the vending machine-powered Indian by the main road, just in front of a Tsutaya.
Is it any wonder then that we decided to have our first neighborhood pop-up here? We got together with Atsuko Fukumoto and Paddlers’ Kato san and Daisuke san and on the long weekend of September 14th, set up shop over four days selling not only DAMDAM products but also things we picked up from our travels: Plant-dyed, hand-loomed textiles from the same atelier we worked with for our Escape Set limited-edition pouches, handmade baskets, and small pieces of pottery picked up from craft villages in the region. We also collaborated with the French collage-maker Tipi on small-scale mixed-media canvases that used newspaper clippings, sepia-toned photos, and other found objects collected from his personal journals.
We welcomed friends, press, and retailers across those four days and what made it even more memorable was the chance to meet more of our neighbors – more of you! We’re so thankful for each and every one of you who came by to say hi. It was a rush that we’re not willing to let go of soon – we’re already cooking up the next one and we hope you’ll join us there, too! In the meantime, enjoy some of the candid snaps that was captured on film (plus more on our Instagram Stories).