Conversations with

Fiona Morrison


Photographed by Fiona Morrison

When purchasing something as personal as jewelry, we love supporting independent designers or brands who do away with mostly questionable industrialized practices. Vancouver-based demi-fine jewelry line Wolf Circus, with its handcrafted pieces made from recycled sterling silver or bronze and a company entirely run by women, fits the bill. We spoke with founder Fiona Morrison on the importance of creating a company that produces ethically made yet fair-priced jewelry.

Hi, Fiona! A little about yourself?

I am the owner and designer of Wolf Circus Jewelry. I currently live in Vancouver, Canada.

Images from the Wolf Circus fall/winter 2018 collection.

What was the impetus of Wolf Circus?

Wolf Circus started in 2010 while working on my Business degree at the University of Victoria. During this time I realized that there was a gap in the market for modern affordable jewelry. I felt inspired to create a line that would bring the wearer confidence and help them feel empowered during their daily hustle.

As a business owner, how do you create mindful practices for your team to follow?

Our team currently consists of 11 lovely ladies. They do everything from production to marketing and fulfilling your orders. Our all-women’s team was never an intentional decision, however, it has been an incredible experience to work with such a supportive and amazing team. My advice would be not to hire people solely because they are fit for the job but also ensure that you are surrounding yourself with people who’s values align with yours and who are just as hard-working as you are.

In terms of sustainability – this season we are excited to announce that our line is made using recycled sterling silver and bronze. Everything is also made here in Vancouver, BC by an amazing group of talented jewellers. We pride ourselves in making quality yet affordable pieces which will last, and offer plenty of free services like re-plating so your pieces can look amazing for years to come.

Fiona in her Vancouver home, having a pamper sesh with DAMDAM Skin Mud Power Mask.

What inspires your work?

I am inspired by my grandma’s old jewelry, street style, my friends, confident women, painters, sculptors, architects. Lately I have been really inspired by artists such as Matisse, Miro and Jean Arp. One source of continuous inspiration is how my friends wear and layer their jewelry. My friends and I are always on the go, and creating pieces which can easily be worn during all activities whether it be snowboarding or rock climbing to a night out with my friends. We aim to create jewelry that is sustainable and versatile.

Do you have a daily ritual that you try to keep to help you stay productive or creative?

I try and sweat every day! I think this keeps me focused at my desk and helps me burn off some of my energy. I am currently into boxing, rock climbing, spin classes or just a good fashioned run.

Books for inspiration and DAMDAM for self-care – easy access for her top shelf essentials.

What do you do to slow down when things get hectic or anxious?

I put in a good tune and go for a walk with my headphones. Currently I’m listening to:

Sift no.15 Playlist on Spotify by Danielle Hall

Sigur Ross, Svefn-g-englar

Lou Reed, Frankie and the With Fingers


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